Kenvue Global DXP: Multi-Brand Digital Experience Platform & SDK Ecosystem

Kenvue (Johnson & Johnson Consumer Health)

Independent brand engineering teams rebuilt digital platforms from scratch for iconic global consumer health brands (including Tylenol, Listerine, Band-Aid, Neutrogena, and Aveeno), resulting in duplicated codebases, fragmented UX, high maintenance costs, and months of delay launching in regional markets across 500+ global websites.

Launching or updating a consumer healthcare brand website required 3 to 6 months of redundant engineering effort, making it impossible to ensure consistent regulatory compliance, WCAG accessibility standards, and unified brand identity at global scale.

Engineered an enterprise TypeScript Nx monorepo DXP platform with three published SDK packages: Vital DS Core, Adapter Layer, and Website Builder. Developed 150+ reusable React 18 components powered by Panda CSS design tokens, Radix UI primitives, Contentful CMS headless integration, and automated CLI tooling for automated type and Algolia index generation.

TypeScript Nx Monorepo housing 3 core published SDKs, 150+ React 18 accessible components with Radix UI, three-tier design token architecture enabling brand-specific theming via pure configuration, headless Contentful CMS integration with automated type generation via Commander CLI, Rollup multi-format builds, and automated semantic versioning published to JFrog Artifactory.

Designed SDK architecture using adapter patterns and progressive disclosure, providing sensible defaults while supporting custom lifecycle hooks and content resolvers. Built automated CLI tooling for model migrations and Algolia search indexing, coupled with strict CI/CD pipelines enforcing conventional commits and automated visual regression testing.